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Salim Daoues

Salim Daoues

Performance Marketing Specialist

Performance Marketing
Lead Generation
Scrum Master
Data analysis
Affiliate management
26 years old
Driver's License
Amsterdam Netherlands
Employed Open to opportunities
I'm a French / Tunisian performance marketing specialist holding a BBA with a major in Business Decision Making and Marketing. I have about 3 years experience in digital marketing where I have been applying my academic knowledge combined with my leadership, organizational and communication skills; developed through my professional experience, my involvement in special training sessions and associations. I have a clear, logical mind with a practical approach to problem solving.
I'm capable of working under pressure and fulfill assignments in short deadlines. I enjoy working on my own initiative or in a team.
Experience
  • Establishing a profit margin of 50%
  • Scaling up the revenues of the campaigns from 50k to 150k per month
  • Designing a solid email marketing strategy:
    - Managing the reputation of multiple sending IPs
    - Maintaining an open rate above 40% for over 2M emails sent monthly
    - Reaching a conversion rate of 25% from lead to sale
  • Data analysis:
    - Performance of the different traffic sources
    - Quality analysis
    - Funnel analysis
    - Retention and monetization of the leads
  • Creating new campaigns and exploring new markets
  • Managing a large portfolio of publishers and affiliate networks world wide
  • Participating in Affiliate trade shows and establishing partnerships
  • Scrum master: Managing a team of 4 developers
  • Strategic decision making and Business optimization