I'm a French / Tunisian performance marketing specialist holding a BBA with a major in Business Decision Making and Marketing. I have about 3 years experience in digital marketing where I have been applying my academic knowledge combined with my leadership, organizational and communication skills; developed through my professional experience, my involvement in special training sessions and associations. I have a clear, logical mind with a practical approach to problem solving.
I'm capable of working under pressure and fulfill assignments in short deadlines. I enjoy working on my own initiative or in a team.
Scaling up the revenues of the campaigns from 50k to 150k per month
Designing a solid email marketing strategy:
- Managing the reputation of multiple sending IPs
- Maintaining an open rate above 40% for over 2M emails sent monthly
- Reaching a conversion rate of 25% from lead to sale
- Performance of the different traffic sources
- Quality analysis
- Funnel analysis
- Retention and monetization of the leads
Creating new campaigns and exploring new markets
Managing a large portfolio of publishers and affiliate networks world wide
Participating in Affiliate trade shows and establishing partnerships
Scrum master: Managing a team of 4 developers
Strategic decision making and Business optimization