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Salim Daoues

Salim Daoues

Performance Marketing Specialist

Performance Marketing
Lead Generation
Scrum Master
Data analysis
Affiliate management
27 years old
Driving License
Amsterdam Netherlands
Employed Open to opportunities
I'm a French / Tunisian performance marketing specialist holding a BBA with a major in Business Decision Making and Marketing. I have about 3 years experience in digital marketing where I have been applying my academic knowledge combined with my leadership, organizational and communication skills; developed through my professional experience, my involvement in special training sessions and associations. I have a clear, logical mind with a practical approach to problem solving.
I'm capable of working under pressure and fulfill assignments in short deadlines. I enjoy working on my own initiative or in a team.
Experience
  • Establishing a profit margin of 50%
  • Scaling up the revenues of the campaigns from 50k to 150k per month
  • Designing a solid email marketing strategy:
    - Managing the reputation of multiple sending IPs
    - Maintaining an open rate above 40% for over 2M emails sent monthly
    - Reaching a conversion rate of 25% from lead to sale
  • Data analysis:
    - Performance of the different traffic sources
    - Quality analysis
    - Funnel analysis
    - Retention and monetization of the leads
  • Creating new campaigns and exploring new markets
  • Managing a large portfolio of publishers and affiliate networks world wide
  • Participating in Affiliate trade shows and establishing partnerships
  • Scrum master: Managing a team of 4 developers
  • Strategic decision making and Business optimization
  • Branding of the new Strategic Business Unit
  • Generating over 1000 leads per month
  • Media buying: Facebook Ads and Google Adwords
  • Data analysis and optimization of the budget
  • Creating over 20 funnels for lead generation
  • Negotiating with new partnerships and managing affiliates
  • Managing the CRM and the sales force team
  • Increased lead to sale conversion by 20% in 3 months
  • Executing Business Development plans
  • Lowered call centre costs by 70% by setting up a subsidiary in Tunisia
  • Management of a cash account as stipulated by head office
  • Interpretation and utilization of specific data
  • Management of the human resources and materials in the Centre
  • Cooperating with Welfare Officers and other relevant personnel
  • Support of the Centre Manager and the whole team
  • Optimize the online presence: web site development and management
  • Coordinate the internal and external communication
  • Store management and clients services
  • Increased sales by 30% in 2 months
  • Analyzed over 5000 relevant KPI data
  • Measurement of workers’ performance using Data Envelopment Analysis
  • Optimization solutions to improve performances by means of Linear and Dynamic programming
  • Agency management: Human and material resources
  • Direct contact with customers and suppliers
  • conduct Marketing plans
  • Events organizations
  • Negotiate with suppliers
  • conception of logos and prints
  • Selling to final buyers
  • Customer services
  • Team management (50-70 members)
  • Enhance self-development and leadership empowerment
  • Conduct internal and external communiation plans
  • Meet and negotiate with sponsors, partners, administrations and workshops experts

President of Platinum Club

Platinum Club
2011 to 2012
Volunteer Work
Sfax
Tunisia
  • Implemented a work strategy which upper promoted the team work among members
  • Event management
  • Team Management