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Professional Status


About Me

I'm a French / Tunisian affiliate marketing specialist holding a BBA with a major in Business Decision Making and Marketing. I have +2 years experience in digital marketing where I have been applying my academic knowledge combined with my leadership, organizational and communication skills developed through my professional experience, my involvement in special training sessions and associations. I have a clear, logical mind with a practical approach to problem solving.
I'm capable of working under pressure and fulfill assignments in short deadlines. I enjoy working on my own initiative or in a team.


Project Manager: Digital Marketing

Since July 2017
  • Scaling up the revenues of the campaigns from 50k to 150k per month
  • Maintaing a profit margin of 50%
  • Managing publishers and affiliate networks
  • Participating in Affiliate trade shows and establishing partnerships
  • Strategic decision making and Business optimization
  • Creating new campaigns and exploring new markets
  • Scrum master: Managing a team of 4 developers

Business Development Associate

October 2016 to July 2017
  • Branding of the new Strategic Business Unit
  • Generated on average 1000 leads per month
  • Managing the CRM and the sales force team
  • Increased lead to sale conversion by 20% in 3 months
  • Executing Business Development plans
  • Lowered call centre costs by 70% by setting up a subsidiary in Tunisia
  • Negotiating with new partnerships and managing affiliates
  • Created over 20 funnels for lead generation

Centre Administrator

International Projects
June 2016 to August 2016
  • Management of a cash account as stipulated by head office
  • Interpretation and utilization of specific data
  • Management of the human resources and materials in the Centre
  • Cooperating with Welfare Officers and other relevant personnel
  • Support of the Centre Manager and the whole team

Business Developer

Second Souffle 21
October 2015 to May 2016
  • Optimize the online presence: web site development and management
  • Coordinate the internal and external communication
  • Store management and clients services
  • Increased sales by 30% in 2 months

Performance Consultant

Acoserv : petroleum services
April 2015 to June 2015
  • Analyzed over 5000 relevant KPI data
  • Measurement of workers’ performance using Data Envelopment Analysis
  • Optimization solutions to improve performances by means of Linear and Dynamic programming

Project Manager: communication/events

Five Star events: Start Up agency for communication and event management services
June 2013 to September 2013
  • Agency management: Human and material resources
  • Direct contact with customers and suppliers
  • conduct Marketing plans
  • Events organizations
  • Made 5000$ profit in one month

Project Manager: sales/marketing

Ssquare Design: Start Up for customized printed T-shirts
May 2012 to September 2012
  • Negotiate with suppliers
  • conception of logos and prints
  • Selling to final buyers
  • Customer services

Founder and president of the Leaders Club

Leaders Club: University student association
Since March 2013
  • Team management (50-70 members)
  • Enhance self-development and leadership empowerment
  • Conduct internal and external communiation plans
  • Meet and negotiate with sponsors, partners, administrations and workshops experts

President of Platinum Club

Platinum Club
2011 to 2012
  • Implemented a work strategy which upper promoted the team work among members
  • Event management
  • Team Management


Bachelor of Science in Business Administration

Tunis Business School
2011 to 2015

Major: Business Decision Making
The B.S. in Business Administration with a major in Business Decision Making will build talents in analyzing business problems, assessing performance, modeling, providing solutions
and making decisions based on rational thinking. The skills earned would be very useful for executives, leaders, consultants, business owners, and decision-makers.
Minor: Marketing
A minor in Marketing ensures the acquisition of a solid comprehension of consumer behavior, marketing research, marketing communication, and other key aspects of marketing.


  • Communications skills
  • Public Relations
  • Team management
  • Negotiation skills
  • Entrepreneurship
  • Debating sessions, USA-Tunisia youth debates
  • AdWords Shopping (Google )
  • Google Analytics (Google)
  • Social Media for Business (Oxford learning lab)
  • Inbound Digital Marketing (HubSpot)
  • Marketing on LinkedIn (Three Sixty Academy)
  • The requirements of the environmental management system as per Iso 14001 (RSTC)
  • The requirements of the quality management system as per ISO 9001 (RSTC)
  • Occupational health and safety responsibleas per the OHSAS 18001 (RSTC)
  • Microsoft office
  • Tracking platforms: Tune, Cake, Affise
  • IBM SPSS / MINITAB / Google analytics
  • Photoshop
  • English: Fluent
  • French: Fluent
  • Arabic: Mother tongue


  • Judo
  • Football
  • Deejay