Your browser is outdated!

To ensure you have the best experience and security possible, update your browser. Update now


Salim Daoues

Salim Daoues

Performance Marketing Specialist

Performance Marketing
Lead Generation
Scrum Master
Data analysis
Affiliate management
27 years old
Driving License
Amsterdam Netherlands
Employed Open to opportunities
I'm a French / Tunisian performance marketing specialist holding a BBA with a major in Business Decision Making and Marketing. I have about 3 years experience in digital marketing where I have been applying my academic knowledge combined with my leadership, organizational and communication skills; developed through my professional experience, my involvement in special training sessions and associations. I have a clear, logical mind with a practical approach to problem solving.
I'm capable of working under pressure and fulfill assignments in short deadlines. I enjoy working on my own initiative or in a team.
  • Establishing a profit margin of 50%
  • Scaling up the revenues of the campaigns from 50k to 150k per month
  • Designing a solid email marketing strategy:
    - Managing the reputation of multiple sending IPs
    - Maintaining an open rate above 40% for over 2M emails sent monthly
    - Reaching a conversion rate of 25% from lead to sale
  • Data analysis:
    - Performance of the different traffic sources
    - Quality analysis
    - Funnel analysis
    - Retention and monetization of the leads
  • Creating new campaigns and exploring new markets
  • Managing a large portfolio of publishers and affiliate networks world wide
  • Participating in Affiliate trade shows and establishing partnerships
  • Scrum master: Managing a team of 4 developers
  • Strategic decision making and Business optimization
  • Branding of the new Strategic Business Unit
  • Generating over 1000 leads per month
  • Media buying: Facebook Ads and Google Adwords
  • Data analysis and optimization of the budget
  • Creating over 20 funnels for lead generation
  • Negotiating with new partnerships and managing affiliates
  • Managing the CRM and the sales force team
  • Increased lead to sale conversion by 20% in 3 months
  • Executing Business Development plans
  • Lowered call centre costs by 70% by setting up a subsidiary in Tunisia
  • Management of a cash account as stipulated by head office
  • Interpretation and utilization of specific data
  • Management of the human resources and materials in the Centre
  • Cooperating with Welfare Officers and other relevant personnel
  • Support of the Centre Manager and the whole team
  • Optimize the online presence: web site development and management
  • Coordinate the internal and external communication
  • Store management and clients services
  • Increased sales by 30% in 2 months
  • Analyzed over 5000 relevant KPI data
  • Measurement of workers’ performance using Data Envelopment Analysis
  • Optimization solutions to improve performances by means of Linear and Dynamic programming
  • Agency management: Human and material resources
  • Direct contact with customers and suppliers
  • conduct Marketing plans
  • Events organizations
  • Negotiate with suppliers
  • conception of logos and prints
  • Selling to final buyers
  • Customer services
  • Team management (50-70 members)
  • Enhance self-development and leadership empowerment
  • Conduct internal and external communiation plans
  • Meet and negotiate with sponsors, partners, administrations and workshops experts

President of Platinum Club

Platinum Club
2011 to 2012
Volunteer Work
  • Implemented a work strategy which upper promoted the team work among members
  • Event management
  • Team Management

Bachelor of Science in Business Administration

Tunis Business School

2011 to 2015
Major: Business Decision Making
The B.S. in Business Administration with a major in Business Decision Making will build talents in analyzing business problems, assessing performance, modeling, providing solutions
and making decisions based on rational thinking. The skills earned would be very useful for executives, leaders, consultants, business owners, and decision-makers.
Minor: Marketing
A minor in Marketing ensures the acquisition of a solid comprehension of consumer behavior, marketing research, marketing communication, and other key aspects of marketing.
  • Communications skills
  • Team management
  • Entrepreneurship
  • Public Relations
  • Negotiation skills
  • Debating sessions, USA-Tunisia youth debates
  • AdWords Shopping (Google )
  • Social Media for Business (Oxford learning lab)
  • Marketing on LinkedIn (Three Sixty Academy)
  • Google Analytics (Google)
  • Inbound Digital Marketing (HubSpot)
  • Microsoft office
    Proficient use of Excel, Word and PowerPoint
  • IBM SPSS / Google analytics
  • Affiliate Tracking platforms: Tune (HasOffers) Cake, Affise
  • Photoshop
  • English: Fluent
  • Arabic: Mother tongue
  • French: Fluent


  • Judo
  • Football


  • Deejay